Bucharest, March 4th 2009

Alex Visa, co-founder of HyperActive – the advertising agency, is the first Romanian to receive the Google Analytics Individual Qualification certificate, a new skills qualification program launched on March 3rd by the American company which offers to individuals the opportunity for a professional training in web analytics techniques implementation and administration.

On the international scale, Alex Visa was the 86th Google’s web certificated specialist, with a total percentage score of 84, 75 being the percentage score required by Google. The online test of 90 minutes tops may be preceded by an online course regarding Google Analytics usage at a professional level.

„The Google certificate that I received has the serial number 86, which makes me think that is the 86th certificate on the international scale. In fact, I’ve taken the test during the night that Google announced it’s launching, having only my own personal baggage of knowledge. For me, the certificate is only an official confirmation of that knowledge. Online, in today’s competitive context, you have to be not only the best but also the first,” considers Alex Visa.

For an online marketing specialist, Google Analytics is a mandatory analysis tool. Google Analytics it’s a free of charge tool that Google provides and consists in an extremely varied rapports set that helps you raise efficiency to the sites and campaigns that you manage. But only a few of these service facilities are used at their real potential by the webmasters. The certificate is valid for 18 months.

Getting the Google Analytics Individual Qualification certificate validates you as a professional Google Analytics user and allows you to mention that on the website, in CV and letters of intention – in any document associated with the owner’s name.

For more information about this program visit: http://www.google.com/intl/en/press/annc/20090303_analytics-iq.html

For more information about the online course visit:http://www.google.com/support/conversionuniversity/

About HyperActive

HyperActive is a full service interactive agency founded in February 2008, that offers complete interactive marketing and communication solutions including website development, SEO – searching engine optimization, searching engine advertising (Google AdWords), online media campaigns and special interactive projects. HyperActive portfolio includes big names like ING Bank, HotNews, Clal Romania, Ciel, Farmaciile Dona and Depozitul de Papetarie for whom developed diverse online projects.

Bucharest, August 11th 2008

HyperActive and Renault Koleos starts The 4x4 Adventure.

“4x4 opportunities to win a dream-trip to Paris Auto-Show” is the slogan for the Koleos - Renault Crossover pre-launch campaign in Romania, started on August 6th by Renault Romania and HyperActive.

The campaign’s concept is shown on the dedicated site www.AventuraKoleos4x4.ro - giving users the chance to register in the competition for wining 4x4 tickets to October’s 2008 Paris Auto-Show that holds the premier of this year auto release.

The 4x4 chances to win you can find on the site are: “Koleos Caravan”, “Sign in for the drive test”, “Renault Quiz” and “Koleos Team”, each having a different contest mechanism. After registration, users must answer questions regarding Renault history, identify the right route of Koleos Caravan through Romania, and sign in for a drive test any time in September or to prove what a united team they have by choosing the same equipment for the Koleos. Every user may subscribe for each one of the 4 competitions once, this way gaining 4 chances to win.

The www.AventuraKoleos4x4.ro official site competitions are correlated with a Google AdWords and a banner campaign.

HyperActive won this project in a July 2008 pitch.

“HyperActive’s approach and concept represents Koleos features and our objectives for this campaign that motivated our option. The great history of HyperActive’s members on this kind of projects argued for teaming on this one” said Elena Buhus – Renault Relational Marketing Manager.

“For us, the collaboration with Renault it’s a great joy. Koleos Adventure’s strategy, concept and all the other necessary elements represented a challenge for us especially because of the extreme short time that we had to implement. The site www.aventurakoleos4x4.ro is a project we loved and we believed in from the moment we received the brief. We are very satisfied with the final result and we believe it will reach the objectives established along with Renault Romania representatives” said Alex Visa - Managing Partner HyperActive.

The team responsible for this campaign consists of Elena Buhus – Renault Relational Marketing Manager, Ioana Stirbu – Renault Internet Responsible, Ruxandra Dragomirescu – Renault Relational Marketing Responsible and on the HyperActive side: Iulia Serbulea – Senior Account Manager, Alecs Stan - Creative Director, Ovidiu Boc - Development Director and Marian Strainu - Online Media Director.

HyperActive is a full service interactive agency launched in March 2008 that offers complete interactive marketing services as in website development, SEO – searching engine optimization, searching engine advertising (Google AdWords), online media campaigns and special interactive projects.

HyperActive portfolio includes big names like Hotnews, Cosmopolis, Ciel Romania, Farmaciile Dona and Depozitul de Papetarie for whom carried out different kind of online projects.

Bucharest, June 16th 2008

Alex Visa and Dorin Boerescu - Managing Partners HyperActive – will talk about “Truth and challenge in marketing and communication” during Marketing 24/7 in Sibiu.

After the successful contribution to the IMTO Iasi, Dorin Boerescu and Alex Visa are introduced as speakers at the First Regional Marketing and Communication Forum that took place in Sibiu, June 19th 2008.

„We strongly believe in the growing potential of the regional marketing and communication market and especially in their online growing potential. I was really impressed by the people I met at IMTO Iasi and by the event itself that had a very good structure. Markets outside Bucharest mark a strong growth that makes such events welcome and probably increasingly more frequent. I’m convince that Marketing 24/7 is going to be a success and that more events at least as interesting as this one will soon to come in Sibiu” said Dorin Boerescu, Managing Partner HyperActive.

The two Bucharest interactive agency’s Managing Partners will attend two distinctive sessions of the conference where they talk about the opportunities that are now in the market and about the online environment features.

Dorin Boerescu, entrepreneur with 11 years experience in advertising management and founder of many more local successful companies, will speak in the “Trends and opportunities in 2008’s marketing” section about building successful brands, about having a relevant communication and integrating the online with the offline.

Alex Visa, Managing Partner HyperActive, will take part in Marketing 24/7 as speaker in the “Internet – technology or communication?” With over 10 years experience in marketing and advertising and being one of the Romania Internet promoters, Alex Visa - Google AdWords certified specialist – speaks about Search Advertising benefits and the way in which it can be used for having a successful campaign.

Among the first clients that already decided to benefit of HyperActive services are included companies in the industry’s top 5 and a few traditional advertising agencies.

„The local online market has a huge growth potential considering that even more clients begin to demand increasingly more efficiency to the agencies, this follows from the increasingly interest in this domain, also through such events like the one in Sibiu. I’m convinced that in the nearest future the online continues on increasing and that Google AdWords for example, in 2-3 years from now will register budgets 4 or 5 times bigger than 2008,” said Alex Visa, Managing Partner HyperActive.

HyperActive is a full service interactive agency launched in March 2008 as a result of the strong partnership between Dorin Boerescu and Alex Visa. The Agency offers complete interactive marketing services as in website development, SEO – searching engine optimization, searching engine advertising (Google AdWords), online media campaigns and special interactive projects.

Bucharest, March 4th 2008

Dorin Boerescu and Alex Visa announced the official launch of the full service interactive advertising agency HyperActive, hopping for an 800.000 Euro turnover in the first year.

HyperActive offers full service interactive marketing solutions to its clients including website development, SEO – searching engine optimization, searching engine advertising (Google AdWords), online media campaigns and special interactive projects.

The Agency takes off with a special crew on board that consist of three programmers, one designer, one media director, one media executive, two account managers and the two co-founders. Dorin has over 11 years experience in advertising management (being the founder of Speed Promotion) and over 8 years experience in online. Alex is one of the few people in Romania that takes credit in working in the Romanian online (in 2001 was the promoter of ARBOmedia internet division) as well as in the international one where he managed the online budget for a division of ING Canada.

“For some time I was planning on starting an online communication company and the reunion in the last year autumn with Alex Visa – one of the best interactive marketing specialist in Romania that I know – made the perfect context for this project. All started with an eventual collaboration on the search-advertising field – Alex being Google AdWords certified. We soon came to realize that we make a great team and that are many more common opportunities on the online. Then we decided to launch together a full-service interactive agency,” said Dorin Boerescu.

“Dorin’s enthusiasm regarding the local opportunities made me start analyzing the Romania internet market growth during the latest years. I was happy to see that companies that understand the power of online communication already exist and that they are determined to become leaders in this segment. Nevertheless, like Canada, the number of online marketing specialists is not reaching market’s request,” said Alex Visa Managing Partner HyperActive. “Our strategy will be centered on developing innovative but especially efficient online marketing campaigns that will improve the users experience on our client’s sites and at the same time the profitability of their online presence,” added Visa.

HyperActive wants to operate from the start to the standards of the major interactive agencies in the world and will address advertising agencies as well as direct clients. “We will not treat projects in a mechanical matter. We will not “skip” any steps in project or campaign’s development. We think ahead – we prefer investing time, experience, and patience, offering a professional solution to the client’s online communication needs” defined Boerescu and Visa the attitude in witch HyperActive approaches the market.

Among the first clients that already decided to benefit of HyperActive services are included companies in the industry’s top 5 and a few traditional advertising agencies.