The Challenge

We started the communication through email marketing campaign for the Warehouse Supplier ‘Depozitul de papetarie’, having as target: 18-55 years, urban and as objectives: the increase of sales volume, providing a permanent brand awareness, development of the database, recording a click rate of over 80%, generating a detailed analysis of customer behavior and complete information.

The Solution

Develop an environment for email communication, developed by value, reputation and efficiency to support products and offers (weekly) by increasing sales, but also generate lines of communication at the site/brand (www.dpap.ro). Newsletter design is not conceived as an element to bring traffic, but as a tool of communication in real life, able to offer an online environment approach. The newsletter is scheduled for sending every two weeks (Wednesday) from 15:00 pm.