The Challenge

“Follow your Passion!” Federation is militating for a free day for passions, so that the Romanian people’s passions are joined into a free day dedicated for them in the legal holidays calendar of Romania.

The object of this online campaign consisted in promoting the online event “The free hour” – a hour dedicated to passions; the public will use this hour to enjoy the vast Internet resources on their passions.

The Solution

Promoting for a short period of time (one week) a flash mob like event, held online, on the Follow your Passion website: www.pasiunea.eu was a challenge we met by choosing a viral type of communication on an existing online community – the social network – Facebook.

Although the Follow your Passion Federation had a user account already created, we decided to use two different types of pages – a Fan Page – so that we can provide multimedia materials for the users and interact better with them, communicating more information.

Because the communicated subject had a powerful social component – Legalizing a National Day of Passions, we created a Facebook Cause, for those particular users who were willing to actively participate and communicate with their circle of friends, inviting them to join in and support the issue.

The online event was communicated through a banner also displayed on Facebook, that was sending the user in the destined page of the event in the Fan Page, page that was detailed speaking about the event and inviting him to be online on www.pasiunea.eu during that time frame.